When you create an online business, it is likely that you will not even think of creating a blog for your business.
Nowadays it is so fashionable to be on social networks that sometimes we forget that a blog can be the best tool for doing our online marketing.This does not mean that you do not have to be on social networks, you should know them and know which networks can add value and customers for your business and focus and focus on them. But not only in social networks.
Having your online store, your blog, and being on social networks is not incompatible at all, on the contrary, in addition to being fully compatible, it is highly recommended that you have these three elements in your online business.
In internet marketing strategy,how to starta blog in Indiais very basic in strategy with social networks. Combined with the website of your products, services and / or that of your company, you will have everything you need to develop and manage your business worldwide from the internet.
Because a blog is a cheap and fast way to build an internet presence, it is an ideal way for entrepreneurs, technicians, consultants, speakers, writers and other professionals to build trust and credibility with the conversation that is generated by the comments of people.
It goes without saying that the blog must be on your own domain (not free as your business.blogspot.com or as your business.wordpress.com).
Next, I want to give you some ideas of the benefits that a blog would have for your business.
Benefits of having a blog in business.
1.The cost of creating and maintaining it is not high.
If you already have a hosting and a domain for your business, installing a blog will not cost you more money for your business.
If you don’t have hosting yet, the best hosting and a domain won’t cost you more than 5k-7k a year. We recommend Hostinger or Bluehost for being the cheapest hosting of the best quality, you have a hosting from only 99rs per month (75rs) with free domain included and other very cheap options if you need more resources.
The design cost, unless you want a personalized design, will also be quite cheap since for about 2k you can buy a professional design and adapt it yourself with your business logo and whatever you need.
As for maintenance (mainly, creating relevant and valuable content) you will be able to do it yourself if you do not want to increase costs. If you have a budget and do not have time to create content, you can hire a company that is responsible for generating content on your blog or order the articles from a freelance journalist.
2.It will help you create a community around your business.
The blog combined with the action and promotion of your content on social networks will be the perfect tool to create a community that revolves around your online business.
From this community you can get feedback through their comments on what they like and dislike on your website, what your customers need and demand and therefore it is a source of new opportunities to increase your business.
3.It will improve the positioning and increase the traffic to your business.
By creating a blog with relevant content that adds value to your future clients, you will get better SEO positions because if your articles are good, they will self-promotes, which will be beneficial for the SEO of your website.
Automatically, added to this improvement comes a direct cause, which is the increase in traffic to your website. Either by visits from Google or from Social Networks, your business will start receiving more visits and therefore more customers.
4.Improve branding and position you as an expert in your sector.
Another of the great benefits of having a blog is that it will improve the branding of your business and position you as an expert in your sector, as long as you offer relevant content that adds value to your future clients.
Having a blog in your business, which helps your visitors, is going to be one of the best ways to transform your visits into conversions. In addition to selling more and being a reference in your sector, your brand will be very well seen by your customers.
- It will improve communication with your customers.
The fact that you have a blog in which you share articles of interest to your visitors will generate confidence in them and therefore you will get them to contact you when they have questions to resolve them.
Many of these doubts are not going to get anywhere economically for you, but this communication with them can be transformed into two things.
First that the client does not end up buying what you offer, if you help him he can become an evangelizer of your brand and even if the purchase is not immediate, when he needs what you sell he will come back to you. Also, if he knows someone who needs what you offer, he will not hesitate to recommend it.
Second, the client finally with your help decides to acquire the product you offer, with which with this communication improvement you have won a sale that you would not have otherwise obtained. If the sales process is good, this client could also become an evangelizer of your brand.
As you can see, there are many more things to consider for business blogging than meets the eye. The more preparation and dedication you put into and especially before starting your blog, the more successful it will be. Once the preparation work is done and the blog is built, you will have a powerful marketing tool to build a presence on the internet, tremendously increase your visibility, and attract the right people for your business.