Top 10 Online Shopping Sites in UK 


In this article we will discuss about the top 10 online shopping sites in UK based on target customers, category, number of visitors and revenue. London holds the rank 3 in the global fashion capital that is why united kingdom is one of the best choice for eCommerce companies to sell online in this country.

Online shopping is very comfortable now a days. Customers prefer more online shopping sites as compared to offline stores because of amazing deals, various designs and easy shopping experience. Maximum number of online shopping sites in UK are of clothing and fashion accessories. eCommerce sites provides same day or one day delivery at zero shipping charges on a minimum order value.

United kingdom is the best choice in Europe for eCommerce companies to sell products online.

Top 10 Online Shopping Sites

If you are from United Kingdom than this article is quite helpful for you to choose the right website before buying the product.

According to number of visitors per day, revenue and customer satisfaction here is the list of top 10 online shopping sites in UK. The more number of visitors means the more number of conversion.

In eCommerce industry the conversion is usually 2.5% that means out of 100 visitors 2.5 people place the order.


Top 10 Online Shopping Sites

Amazon is number one eCommerce website for United Kingdom shoppers. It has approx 1,985,437 unique visitors each day. Amazon UK Revenue in 2018 was $14.5 billion. Amazon is known in UK and all over world for best customer service. Most popular items on Amazon UK are Electronics and Books. Although you can purchase any product from Amazon because of easy return policy and original products.

Tip – Amazon is a marketplace website where sellers sell their products and amazon deduct commission. Before buying a product you can search that particular seller website and can buy from there. You will be lucky if sellers itself belongs from UK.

For Example- Timberland is selling shoe of on both Amazon UK as well as but on their own website they are giving 10% Extra discount on signup.


Top 10 Online Shopping Sites

Asos is a iconic eCommerce site in UK for fashion and clothing products. In holds second rank in top 10 eCommerce sites in UK. It has approx 258,603 unique visitors each day. Asos has more than 87,000 products in catalog which targets large number of customers.

Fast delivery and easy returns makes Asos is the best choice for online shopping. Offers free delivery above cart value £20. Targeted customers are youth men and women.


Top 10 Online Shopping Sites

Ebay is the third largest eCommerce site in UK. It has more than 835,436 visitors per day. eBay is famous for cheap and discounted products. Sellers sell at very low profit margins because returns on eBay are very less.

Its good for both buyer and sellers. Its very safe to buy from eBay because of Paypal buyer protection. eBay target both Men and Women products and deals in multiple categories. In 2018 eBay had 10745 (million Us Dollars) revenue in 2018.


Top 10 Online Shopping Sites

Forever21 is best for online shopping of women clothes and accessories. Although they have men`s products as well but not much famous among men. Forever21 has approx 63,587 unique visitors each day.

As per reports Forever21 is struggling in United Kingdom and has closed many offline stores.


Top 10 Online Shopping Sites

This British online site is known for quality products. Its has more than 51,121 unique users each day. John Lewis deliver from clothing to furniture. Explore the website and check the best stuff for you.


Top 10 Online Shopping Sites

Marks and Spencer is famous shopping destination for cloths, home products and luxury food products. It has more than 29,496 unique visitors per day. Marks and Spencer has many departmental stores but all that products are available online as well.


Top 10 Online Shopping Sites

Boohoo is best choice for the youth age between 18 to 32 years. This UK based online fashion website has core focus on fashion clothing. It has more than 36,000 products to offer. They offer next day delivery on selected pin codes and standard delivery chargers are £3.99. They always give special discount for students like free delivery until they become graduate.

As of now they have 29,476 unique visitors per day.


Top 10 Online Shopping Sites

This website is only for women shoppers who love fashion clothing and dresses. This is owned by Boohoo Group. Targets the women of age 16 to 24 years. It has more than 13,693 unique visitors per day. Usually offers extra 20% discount for students.

9. has approx 12,494 unique visitors each day. As the name suggest itself, this UK website targets only Men customers. For women they have another website called as Offers free delivery on orders value over £50. Students can avail more discounts after signup.


Missguided has approx 8,250 unique visitors each day. It offers free delivery over £100 and standard charges are £2.99. This website is good for women having age between 16 to 35 years. Offers plus size, lingerie and nightwear products. It also offers extra 20% discount for students.


Dorothy Perkins has approx 6,789 unique visitors each day. This online site is only for women products. It sells own private label brand called as DorothyPerkins and other famous brands as well. This is very famous among gals because of unique designs and colors which are not found at other websites.

So guys this was the list of Top 10 Online Shopping Sites in UK, please do comment if you liked this article and let us know if we missed any website.


In one line I am Entrepreneur, Digital Marketer, Investor and Enthusiastic Traveller. I keep engage myself in learning new technology, ideas and innovations. In leisure time I love to share my leanings and personal experiences related to anything which is new and useful for everyone. Be in touch with with me and my blog to keep sharing knowledge. Do not forget to comment below, it motivates me to write more.


  1. Thanks for sharing accurate and updated list of top 10 online shopping sites in UK. I usually purchase from Bohoo.


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